"Who Let Me Do This?" – Imposter Syndrome

Who Let Me Do This?" – Imposter Syndrome & the Wild Ride of Solo Entrepreneurship Some mornings, you wake up ready to conquer the world. You’ve got a game plan, a to-do list color-coded to perfection, and a fresh cup of coffee in hand. You feel like a CEO, a boss, a fearless leader. Other mornings… well, you stare at your reflection mid-toothbrushing and think, “Who let me run a business? Who thought this was a good idea?” Welcome to the rollercoaster of imposter syndrome, where even the most capable, talented, hardworking people quietly wonder if they’re just really good at faking it. Running a small business solo is no joke. You're the owner, the receptionist, the social media manager, the customer service rep, the inventory stocker, and occasionally the janitor. You’re expected to wear all the hats, juggle all the things, and smile through the chaos. And here’s the thing no one really tells you: some days, you don’t feel qualified to wear any of those hats. That’s imposter syndrome talking. It whispers things like: “You’re not doing enough.” “Everyone else seems to have it together.” “You’re just lucky.” “What if people find out you don’t really know what you’re doing?” Spoiler alert: everyone feels this way sometimes. Especially those of us doing it alone, with no one to bounce ideas off of, no team to reassure us, and no real blueprint except gut instinct and maybe a Pinterest board. But the most beautiful part of being a business owner? You keep going. You show up — even when you're exhausted, even when you're unsure, even when that little voice in your head says you're not cut out for it. You smile at your clients, you post the photo, you package the order, you answer the website inquiry — and somehow, you pull off the impossible. Again and again. That’s not luck. That’s resilience. That’s belief in yourself, even when doubt is louder than confidence. Every entrepreneur, at some point, has Googled “how to write a professional email” or sat in front of Canva wondering why the fonts suddenly look weird. Every single one of us has had a moment (or ten) where we felt like a fraud. And the truth is: you’re not a fraud. You’re just learning, growing, building something real from scratch — and that takes guts. Imposter syndrome thrives in silence, in the moments we isolate ourselves or compare our behind-the-scenes to someone else’s curated highlight reel. So let’s stop pretending we have it all figured out and instead celebrate the messy, honest, real parts of business ownership. You don’t have to wait until you feel confident to take action — confidence comes from taking action while you're uncertain. Here’s what helps: Talk about it. Chances are, your business bestie feels the same way. Celebrate your wins. Even the tiny ones. They add up. Keep showing up. Consistency > perfection. Remember your why. That’s your anchor on the hard days. You’re not an imposter — you’re a dreamer, a doer, and a whole dang force of nature. You’re building something from scratch, which is wildly brave and deeply admirable. The next time you catch yourself thinking, “Who let me do this?”, answer back with, “I did. And I’m doing a damn good job.”